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Zip Codes Covered
32110
32114
32117
32118
32119
32124
32127
32128
32129
32130
32132

32136
32137
32141
32164
32167
32168
32169
32174
32176
32713
32720
32724
32725
32737
32744
32759
32763
32764
     
Cable Penetration Subscribers
73.7%   167,000
Occupation
12.3% Professional/Managerial
13.8% White Collar  
15.2% Blue Collar  
     
Age Breakdown
48.3% 18-49 Years
45.8% 25-54 Years
47.6% 35-64 Years
51.7% 50+
source
Gender Household Makeup
48.1% Male 11.6% Working Mothers
51.9% Female  
source  
Ethnicity Marital Status
80.7% White 56.6% Married
6.5% Hispanic 18.1% Single
6.2% Black 11.5% Divorced
source
Income Education
23.5% $35,000+ 37.0% High School Grad
23.7% $50,000+ 25.5% Some College
11.8% $75,000+ 19.6% College Grad
source  
Housing Services Used in the Past Year
80.6% Own Residence 32.8% Auto Loan
17.5% Renters 18% Full Service Stockbroker
77.7% Single Family Homes 16.2% Credit Union
19.8% Homes Valued $100K+ 8.6% Travel Agent
30.6% Homes Valued $200K+  
source
Household Investments Plan to Purchase
42.5% IRA/Keogh Account 10.1% Major Appliance
29.8% CD's/Saving Certificates 16.6% Furniture
12.6% Personal Line of Credit 13.8% Primary Home
source 23.3% Computer
New/Used Vehicle - Plan to Purchase 12.9% Video Equipment
7.1% New/Used Car 18.0% Cellular Phone
3.0% New/Used Truck  
3.3% New/Used SUV  
1.3 New/Used Van, Mini-Van  
 
SOURCE: Media Audit June-July 2003
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