|
|
|
|
| |
| Zip
Codes Covered |
32701 |
32703 |
32707 |
32708 |
32712 |
32714 |
32730 |
32732 |
32746 |
32750 |
32751 |
32757 |
32765 |
32766 |
32771 |
32773 |
32777 |
32779 |
32789 |
32792 |
32798
|
32801 |
32803 |
32804 |
32805 |
32806 |
32807 |
32808 |
32809 |
32810 |
32811 |
32812 |
32814 |
32816 |
32817 |
32818 |
32819 |
32820 |
32821 |
32822 |
32824 |
32825 |
32826 |
32827 |
32828 |
32829 |
32830 |
32832 |
32833 |
32835 |
32836 |
32837 |
32839 |
33896 |
34734 |
34741 |
34743 |
34744 |
34746 |
34747 |
| 34758 |
34759 |
34760 |
34761 |
| 34769 |
34771 |
34772 |
34773 |
| 34786 |
34787 |
|
|
| Cable
Penetration |
|
Subscribers |
| 71.3% |
|
|
409,500 |
| Occupation |
| 12.5%
Professional/Managerial |
| 15.5%
Blue Collar |
|
|
| |
|
|
| |
|
|
|
| Age
Breakdown |
|
63.7% 18-49 Years |
|
59.8% 25-54 Years |
|
53.5% 35-64 Years |
|
36.3% 50+ |
| source |
|
| Gender |
Household
Makeup |
|
48.9% Male |
16.0% Working Mothers |
|
51.1% Female |
|
| source |
|
| Ethnicity |
Marital
Status |
|
55.6% White |
56.6%
Married |
|
23.1% Hispanic |
21.8% Single |
| 12.7%
Black |
10.0% Divorced |
| source |
|
| Income |
Education |
|
21.2% $35,000+ |
30.3% High School Grad |
|
21.2% $50,000+ |
28.5% Some College |
|
13.1% $75,000+ |
25.0% College Grad |
| source |
|
| Housing |
Services
Used in the Past Year |
|
72.5% Own Residence |
35.4%Auto
Loan |
|
25.7% Renters |
19.8% Full Service Stockbroker |
|
73.2% Single Family Homes |
21.6% Credit Union |
|
9.9% Homes Valued $100K+ |
9.7% Travel Agent |
|
22.6% Homes Valued $200K+ |
|
| source |
|
| Household
Investments |
Plan
to Purchase |
| 36.9%
IRA/Keogh Account |
12.0% Major Appliance |
|
26.6% CD's/Saving Certificates |
27.7% Furniture |
|
11.9% Personal Line of Credit |
19.2% Primary Home |
| source |
23.8% Computer |
| New/Used
Vehicle - Plan to Purchase |
17.9% Video Equipment |
|
10.4% New/Used Car |
19.6% Cellular Phone |
|
2.1% New/Used Truck |
|
|
4.3% New/Used SUV |
|
| 1.7%
New/Used Van, Mini-Van |
|
| |
| SOURCE:
Media Audit June July 2003 |
|
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