| source |
|
| Income |
Education |
|
26.5% $35,000+ |
40.9% High School Grad |
|
18.3% $50,000+ |
22.7% Some College |
|
6.5% $75,000+ |
17.1% College Grad
|
| source |
|
| Housing |
Services
Used in the Past Year |
|
83.2% Own Residence |
33.3%
Auto Loan |
|
13.5% Renters |
13.6% Full Service Stockbroker |
|
75.8% Single Family Homes |
16.8% Credit Union |
|
20.5% Homes Valued $100K+ |
10.4% Travel Agent |
|
19.1% Homes Valued $200K+ |
|
| source |
|
| Household
Investments |
Plan
to Purchase |
| 37.6%
IRA/Keogh Account |
9.1% Major Appliance |
|
31.8% CD's/Saving Certificates |
19.9% Furniture |
|
12.5% Personal Line of Credit |
13.9% Primary Home |
| source |
15.9% Computer |
| New/Used
Vehicle - Plan to Purchase |
19.4% Video Equipment |
|
8.7% New/Used Car |
17.3% Cellular Phone |
|
2.1% New/Used Truck |
|
|
4.7% New/Used SUV |
|
| 1.4%
New Used Van,Mini-van |
|
| |
| SOURCE:
Media Audit June-July 2003 |
