|
|
|
|
| |
| Zip
Codes Covered |
32754 |
32780 |
32796 |
32901 |
32903 |
32904 |
32905 |
32907 |
32908 |
32909 |
32920 |
32922 |
32925 |
32926 |
32927 |
32931 |
32934 |
32935 |
32937 |
32940 |
32949 |
32950 |
32951 |
32952 |
32953 |
32955 |
32976
|
|
|
|
| Cable
Penetration |
Subscribers |
| 80% |
|
168,000 |
| Occupation |
| 9.7%
Professional/Managerial |
| 9.1%
White Collar |
|
| 17.2%
Blue Collar |
|
| |
|
|
| Age
Breakdown |
|
50.1% 18-49 Years |
|
48.3% 25-54 Years |
|
50.8% 35-64 Years |
|
49.9% 50+ |
| source |
|
| Gender |
Household
Makeup |
|
48.4% Male |
26.3% Working Mothers |
|
51.6% Female |
|
| source |
|
| Ethnicity |
Marital
Status |
|
80.7% White |
56.8%
Married |
|
6.5% Hispanic |
18.6% Single |
| 6.2%
Black |
12.4% Divorced |
| source |
|
| Income |
Education |
|
27.7% $35,000+ |
32.5% High School Grad |
|
17.3% $50,000+ |
29.0% Some College |
|
10.6% $75,000+ |
22.3% College Grad |
| source |
|
| Housing |
Services
Used in the Past Year |
|
80.2% Own Residence |
31.9%
Auto Loan |
|
20.9% Renters |
22.5% Full Service Stockbroker |
|
76.6% Single Family Homes |
29.9% Credit Union |
|
18.2% Homes Valued $100K+ |
8.9% Travel Agent |
|
24.1% Homes Valued $200K+ |
|
| source |
|
| Household
Investments |
Plan
to Purchase |
| 40.6%
IRA/Keogh Account |
12.8% Major Appliance |
|
31.8% CD's/Saving Certificates |
23.1% Furniture |
|
10.7% Personal Line of Credit |
17.2% Primary Home |
| source |
23.5% Computer |
| New/Used
Vehicle - Plan to Purchase |
15.3% Video Equipment |
|
9.4% New/Used Car |
17.5% Cellular Phone |
|
4.0% New/Used Truck |
|
|
4.5% New/Used SUV |
|
| |
| SOURCE:
Media Audit June-July 2003 |
|
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