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| Tune
Up Your Campaign with VH1 |
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Here's
one place where every commercial message strikes a chord.
VH1. It's the contemporary music channel that draws an unmatched
concentration of upscale adults, half of them women. VH1's
coverage of the biggest stars and newest faces in music strikes
a chord with upscale professionals. |
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| Who
Watches... |
| Adults
18-49 with a taste for entertainment, fashion and music, who
make up one of cable TV's highest concentrations of upscale
and female viewers. |
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| What
They Buy... |
| VH1
viewers enjoy entertainment and health/excercise activities,
demonstrating a higher-than-average propensity to purchase goods
in these categories and more. |
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| What
You Get... |
- One
of cable television's most concentrated audiences, as measured
by the percentage of upscale adults and female viewers.
- A
way to reach adults 18-49 with assurance and consistency.
- A
terrific venue for promoting products, stores, and services
that relate to active, upscale adults.
- The
perfect media outlet for categories including health clubs,
automotive, businesses, clothing stores, home furnishings,
music retailers, electronic stores and many more.
- A
presence within a network that's filled with popular international
music figures every day.
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| What's
On... |
- VH1
keeps upscale viewers 18-49 connected to the music culture
they love, with videos and concerts by top stars and new
artists.
- VH1
Storyteller - Top recording artists tell the stories behind
their songs in an acoustic intimate concert setting.
- Behind
the Music - VH1 presents the true stories behind roak and
roll featuring reports and interviews with player behind
the incidents and groundbreaking music.
- Pop-up
Videos - On screen bubbles pop-up and share secrets about
muscians, songs, and the making of the video.
- Divas
Live - A concert to benefit the VH1 Save the Music Campaign.
Extrordinary female artists come together for a special
concert featuring their own hits as well as a special "Diva
Jam". Special celebrity presenters round out this very
worthwhile event.
- VH1/Vogue
Fashion Awards - Celebrating the colorful world of fashion,
VH1 brings top musical acts together to perform in between
runway shows and award presentations on this stylish evening.
- 100
Greatest - From the 100 most shocking moments in Rock'n'Roll
to the 100 Greatest dance songs, VH1's 100 Greatest is a
provocative series that viewers won't want to miss.
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| Who
Advertises |
VH1
delivers an adult audience with purchasing power and a taste
for life - characterisitics reflected in the network's roster
of very recognizable national advertisers and brands.
- Anheuser
Busch
- Best
Buy
- BMW
- Dannon
- Disney
Pictures
- Guess
- Hershey
- Johnson
& Johnson
- Kellogg's
- MCI
WorldCom
- Old
Navy
- Pepsi
Cola
- Sony
Electronics
- Volkswagen
- Wendy's
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