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| Put
Stars In Your Schedule |
| With
lots of original movies, popular TV series and exclusive high-profile
sports, USA's proven entertainment blend of original series,
star-packed movies and top-tier tournaments ensures some of
cable TV's highest and most consistent ratings for audiences
of all ages. |
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| Who
Watches... |
| A
range of demographic profiles, defined by daypart and programming
segment. Overall, USA attracts high-earning households with
larger-than-average families. |
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| What
They Buy... |
| USA
Network viewers exceed the national average for purchases of
large-screen television sets, computers and cellular phones,
and - to underscore the network's broad family appeal - swing
sets, according to MRI data supplied by USA Network. |
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| What
You Get... |
- A
strong-performing, broad-appeal prime time entertainment
schedule featuring a mix of provocative original fare and
popular off-network programs.
- A
multi-audience strategy that includes programming appealing
to key demographic segments.
- A
proven vehicle for increasing reach, especially when used
in combination with other cable TV networks.
- An
industry leader in the production of original movies.
- Exclusive
coverage of prominent sports programming franchises including
some of the most prestigious stops on the PGA tour.
- An
association with some of television's best-performing syndicated
series and the stars they feature.
- An
audience that exceeds the national average for purchase
of consumer electronic items, outdoor goods and domestic
automobiles, among other products.
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| What's
On... |
Quality
programming for every member of the family, including a vigorous
schedule of original prime time productions.
- Original Series - One of cable television's
most robust and inclusive schedules, USA Network's prime
time originals.
- USA Pictures Originals - Continuing a production
schedule that has included some of cable TV's highest-rated
original movies, USA Pictures Originals features top stars
and superb storylines, week after week.
- Sports - Distinctive and exclusive are
the watchwords for USA Network's high-profile sports programming,
which runs the gamut from courtside - US Open Tennis and
other celebrated tournaments - to a rich variety of PGA
events. Also among cable TV's top-performing weekly series
are USA's professional ice skating specials, and annual
special events such as the Westminster Kennel Club Dog show
and the Iditarod Trail Dog Race.
- News and Information - The latest news
and information weekdays starting at 5 a.m. with Bloomberg
Information Television and on Saturday mornings Bloomberg
Small Biz and Bloomberg Personal from 6-7 a.m.
- Exclusive Pre-syndication Programming -
An ever expanding library of programs including favorites
like Walker Texas Ranger, Hercules, Xena and Baywatch.
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| Who
Advertises |
USA
Network's appeal to households with families makes the network
a popular choice for a range of national advertisers, including...
- BMW
- Ford Motor Co.
- Kraft
- Burger King
- JC Penny
- MCI WorldCom
- Coca-Cola
- Johnson & Johnson
- Pier 1 Imports
- Embassy Suite
- Kodak
- Sears
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