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| Improve
Your Business Climate |
| With
both national reports and frequent local weather updates, The
Weather Channel draws interested viewers who tune in throughout
the entire day. In fact, The Weather Channel boasts one of the
most impressive cumulative audience totals among all advertiser-supported
cable television networks. |
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| Who
Watches... |
Adult
viewers, on a consistent basis. Throughout the 24-hour programming
day, Mon. - Sun., 50 percent of The Weather Channel's viewers
are 18 - 49, 46 percent are 25-49 and 58 percent are 25-54,
according to Nielsen data from the network.
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| What
They Buy... |
| Viewers
are interested, curious adults who far exceed the U.S. adult
average in their likelihood to own or purchase investment products,
cellular phones and home improvement products. They also golf
and travel more frequently. |
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| What
You Get... |
- High
tune-in frequency from viewers, resulting in high impact
for your advertising.
- Heavily
promoted "Local on the 8's" forecasts that drive viewership.
- A
welcome addition to any advertising package because of the
universal appeal and interest in weather-related content
and information.
- Attentive
viewers who typically tune in for specific information and
remain interested in what's on the screen.
- A
predictable concentration of adult viewers across all dayparts.
- Association
with a public and community relations resource that citizens
rely on for weather preparedness and severe weather warning
information.
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| What's
On... |
Enriched
real-time weather coverage around the clock, with in-depth local
forecasts and scheduled reports that draw and retain viewers.
The Weather Channel's predictable programming schedule targets
adults 25-54 across all dayparts, appealing to interested intelligent
viewers who have a natural curiosity and practical need for
weather information.
- Local Forecasts - On the 8's and always
adjacent to local avails, local conditions are presented
along with motion-radar, providing viewers with timely information
that's of keen interest in the local market.
- WeatherCenter - A comprehensive look at
current and near-term nationwide weather to help viewers
prepare for their day. The news-style presentation format
is designed to inform viewers about how active weather may
impact them or their loved ones.
- TravelWise - A national overview with regional/local
focus on commutes, air travel conditions and active weather
information affecting travelers.
- StormWatch - Continuous coverage of severe
weather events including conditions, status and location
of specific storms as well as the forecasted path. Also
featuring live, on-location coverage by the Weather Channel
meteorologists.
- Weekly Planner - A complete look at forecasts
and conditions for the week ahead to help viewers plan and
prepare.
- Weekend Outlook - A weekend forecast, along
with lifestyle features, to help viewers get the most from
their leisure activities.
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| Who
Advertises |
Travel-related
companies, automobile manufacturers and home supply retailers
represent some common national advertising categories on The
Weather Channel. Seasonal products and advertisers also are
a natural fit. Selected advertisers include:
- Audi
- General Motors
- Proctor & Gamble
- Blockbuster
- Lowes
- Sea Doo
- Columbian Coffee
- MCI WorldCom
- Visa
- General Mills
- Michelin
- Wal-Mart
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