| Explore
new market terrain |
| Your
horizons are about to expand beyond your borders. Because here
on the Travel Channel you'll find more than idyllic beaches,
exotic destinations, and colorful cultures. You'll encounter
a whole range of people who simply enjoy intelligent, informative,
and engaging travel entertainment delivered in a low-clutter,
relaxed television environment. |
| |
| |
| Who
Watches... |
General
entertainment viewers with purchase power. Travel Channel audiences
are more likely than the average US adult to own stocks and
mutual funds.
|
| |
| What
They Buy... |
| Compared
to the general U.S. population, Travel Channel viewers are more
likely to own a laptop computer, to spend more on software,
to drive a luxury car and to travel frequently for pleasure. |
| |
| What's
On... |
- World's
Best. Travel Channel's superlative anthology of
"list" programs is a must-see for world travelers
or those who prefer to vacation a little closer to home.
- The
Greatest. Information about the world's most popular
destinations and diversions with invaluable information
about Great Chefs of the World, Great Hotels, and Great
Vacation Homes.
- New
Discoveries. Viewers can explore both little-known
and popular locations with such revealing programs as Travel
Channel Secrets and Travel Channel Hot Spots.
|
| |
| Who
Advertises |
- American
Express
- Carnival
Cruise Lines
- Dell
Computers
- Honda
- MCI
Worldcom
- Pfizer
- Prudential
Financial
- Priceline.com
- RadioShack
- Sony
- State
Farm
- Visa
|
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