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Words With The Wise |
| The
Learning Channel makes for the perfect introduction to some
of the finest homes in the neighborhood. Drawn to The Learning
Channel's extensive schedule of non-fiction programming, they're
anything but passive viewers. They're the insatiably curious,
relentlessly learned individuals who want to know more. |
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| Who
Watches... |
Educated
adults with an above-average likelihood of post-graduate education
plus professional or managerial status.
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| What
They Buy... |
| The
Learning Channel delivers a highly educated audience of adults
who are 27 percent more likely than the average U.S. adult to
have graduated college, and 76 percent more likely to own a
personal computer at home, according to Mediamark Research,
Inc. data cited by TLC. |
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| What
You Get... |
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High quality fresh and stimulating non-fiction
programming that awakens the power of the mind.
Your commercial message surrounded by a diverse
mix of how-to, cooking, science, history and educational shows.
Quality program environment: TLC ranked third
in quality among media brands in 1998. (Total Research's EQUITREND
Surveys.)
Highly desirable demographics - TLC's audience
boasts a median annual household income of $51,838, according
to Mediamark Research Inc. data published by TLC.
An audience that's educated-The Learning
Channel viewers are 27 percent more likely than average U.S.
adults to have earned a post graduate education, according
to TLC.
Viewers rank TLC in the top five networks
in perceived value, quality programming, importance to the
enjoyment of cable and is among their five favorite cable
channels. (Beta Research Subscriber Study, Nov. 1998)
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| What's
On... |
The
Learning Channel features a diverse mix of how-to, cooking,
science, history and educational programs.
- Lifestyle - Modern style, trends and tips
for interested viewers. Programs include A Wedding Story,
Reunion, and A Baby Story.
- How To - Essential information for the
renovation-inclined. Featured programs include Furniture
To Go, Men in Toolbelts and Bob Vila's Home Again.
- Fine Living - An ahh-inspiring tour of
terrific locales including Europe's great castles and fabulous
country inns. Programs include Great Country Inns and Inntimate
Escapes.
- Science & Technology - A broad array of
fascination on screen, with an intelligent, engaging and
informative focus on scientific developments, breakthroughs
and phenomena.
- World History and Cultures - An exploration
of humankind, spanning history from the dawn of recorded
time through present-day cultures. Programs include Real
America, Savage Earth, and Real History.
- Plus - Ready, Set, Learn! A commercial-free
preschoolers' block, during morning program hours.
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| Who
Advertises |
The
Learning Channel is a key media vehicle for a variety of advertisers
targeting an upscale adult audience. Common national advertisers
on TLC include:
- American Express
- Proctor & Gamble
- Charles Schwab & Co.
- Ralston Purina
- Circuit City
- Sherwin Williams
- Home Depot
- Toyota
- Lexus
- Xerox Corporation
- MCI WorldCom
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