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| How
To Be Seen Around Town |
| TBS
is a cable television powerhouse, racking up big audiences every
night with a prime time lineup that's loaded with sports, blockbuster
movies and terrific original series. Consistently ranking as
cable TV's audience delivery leader, it's definitely the place
where you'll want to be seen. |
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| Who
Watches... |
Households
with families make up the primary TBS viewing audience, with
extremely high delivery of adults 18-49 and 25-54 during prime
time.
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| What
They Buy... |
| Adult
viewers exceed the U.S. average for ownership of financial and
investment products, domestic vacation travel, consumer electronic
purchases and leisure and entertainment spending, according
to a TBS analysis of MRI data. |
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| What
You Get... |
- High-profile,
highly promoted prime time and daytime lineups that appeal
to households with large families.
- Premiere
sports events including NBA Basketball, Atlanta Braves Baseball,
World-Class figure skating and more.
- Broad-appeal
programming that can be targeted to specific demographics
by daypart.
- Viewers
who rank well above the U.S. average for consumption of
automotive products, consumer electronics, travel and more.
- A
blend of popular original programs and proven off-network
series with demonstrated audience appeal.
- A
ground breaking network with an aggressive movie acquisition
strategy. Bringing many of Hollywood's biggest titles to
cable.
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| What's
On... |
Live
sports, World Broadcast Premiere Movies, highly rated original
documentaries, off-network sitcoms, animated cartoons - you
name it, and chances are TBS has it.
- Blockbuster Movies - TBS is the exclusive
home of the James Bond film library and cable's most popular
source for theatrical movie premieres. Among high profile
titles representing TBS's film acquisition approach are
Basic Instinct, Absolute Power, Michael and Spitfire Grill.
- Premiere Sports - NBA Basketball (regular
season and playoff games), plus Atlanta Braves Baseball
are among high-profile live sports televised by TBS. Rounding
out the sports fare are PGA Golf, World-Class Figure skating
and NASCAR coverage.
- TV Comedies - With popular family series
from Full House to Family Matters, TBS is home to some of
television's best-known, best loved TV comedies. Daytime
lineups pack 'em with Little House on the Prairie, The Andy
Griffith Show, Full House and more family favorites.
- Original Programming Cable TV's most popular
documentary series, National Geographic Explorer, plus quarterly
original movies and series such as the suspenseful Diamondback
and Channel of the Apes.
- Special Events - Thematic marathons such
as 24 hours of Eastwood and Tom Cruise Sunday continue to
captivate audiences and drive viewership, as does the popular
and highly appetizing film showcase, Dinner and a Movie.
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| Who
Advertises |
TBS's
national advertisers span a wide range of product and service
categories, including automotive, entertainment, home improvement/furnishings,
financial services, packaged goods, restaurants and fine jewelry.
Representative national advertisers include:
- Aetna Insurance
- Home Depot
- Saturn
- Burger King
- MCI WorldCom
- Sony Pictures
- Cadillac
- Motorola
- Toys-R-US
- Footlocker
- Sara Lee
- Visa
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