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| There's
a Bright Phenonmenon in the Media Galaxy... |
| It's
the cable TV network that beams a stream of out-of-this world
television to an unusally receptive audience. They call them
"Super Innovators." Everyday, you'll find them gravitating
to the Sci Fi Channel: a network that's devoted to science fiction,
fantasy, classic horror and more. It's interplanetary television
for an enthusiastic, innovation-minded audience. With a mix
of terrific original programming plus time-tested classics like
"The Twilight Zone," you simply won't find a more
intriguing place to place your message. At least not on this
earth. |
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| Who
Watches... |
With
viewership that spans the ages, SCI Fi's prime time is gender
balanced, and is the top network in the concentration of Adults,
Men and Women 25-54.
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| What
They Buy... |
SCI
FI's audience is more likely than U.S. average to indulge in
vacations, own a sport utility vehicle and be avid users of
the internet.
- Attention
and interest from a young, technology-savvy audience that
can be targeted by age range and programming daypart.
- Viewers
who exceed the average for U.S. adults when it comes to
vehicle ownership, travel and electronics equipment.
- Genre-specific
programming that provides the ability to reach a diverse,
loyal audience in a unique environment.
- A
clearly defined program environment that draws and holds
interested viewers.
- Superb
programming recognition through a blend of well-known classic
series and high-profile original shows.
- Well-defined
daypart program segments that allow precision targeting
of audiences by age and gender.
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| What's
On... |
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It's television on the edge, SCI FI Channel
beams down a programming mix that blends science fiction,
fantasy, classic horror and science fact. With original productions,
classic series, movies, and animation, there's something for
every member of the family.
- Original Programming - A prime-time
lineup of originals including First Wave, Farscape, and
new series this year Black Scorpion and the Secret Adventures
of Jules Verne. Intriguing programs like Crossing over with
John Edwards and The Invisible Man makes SCI FI a top producer
of original programming with seventeen hours each week.
- Movies - Science fiction. Fantasy.
Classic horror. SCI FI's galaxy of movies includes new network
premieres, as well as letter box and director's cut versions.
Big box office hits like The Addams Family, Mimic, Terminator
2 and Raiders of the Lost Ark round out SCI FI's movie inventory.
- Acquired Series - more than 90 hours
each week. Everything from digitally remastered episodes
of Star Trek, to never-before-aired-in-the-U.S. Lexx, in
addition to classics like the Twilight Zone.
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| Who
Advertises |
SCI
FI's roster of leading advertisers includes known names/brands
within the automotive, food, financial, electronics, entertainment,
telecommunications, retail and a multitude of other arenas.
- AT&T
- Domino's
Pizza
- Eureka
- Ford
- Fruit
of the Loom
- Geico
Insurance
- Hershey
- Levi
Strauss
- Nissan
- Olive
Garden
- Proctor
& Gamble
- Ralston
Purina
- Sun
Microsystems
- Universal
Pictures
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