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| A
Fresh Spin on Television... |
| Oxygen
puts a fresh spin on television from a woman’s point of
view with smart, fun, daring and above all, entertaining programming.
Oxygen is committed to developing original programming with
a focus on comedy –– from the mildly amusing to
the downright hilarious. Romantic comedy, celebrity/talk, reality
and innovative specials round out Oxygen’s programming
lineup. Oxygen connects with a young, upscale female audience,
and consistently delivers among the highest concentrations of
W18-49. Currently in 50 million homes, Oxygen will be in 53
million homes by Fourth Quarter 2004. |
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| Who
Watches |
The
Oxygen Network is entirely targeted towards the young, upscale,
hip woman!
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Adults with 4+ Years College with children at home
- A
Household income of $75,000+
- Who
own computers and have broadband access.
Source:
Nielsen, 1Q-3Q, 2003. Base: Women 18-49
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| What
They Buy... |
- A
Smart Consumer––The
Oxygen Woman is 30% more likely than the U.S. average to
buy a product based on quality, not price.
- A
Trend Setter––Oxygen Women are 44%
more likely than the U.S. average to be among the first
of their friends to try new products and services.
- A
Respected Consumer––Oxygen Women are
28% more likely than the U.S. average to have friends and
family come to them for advice before making a purchase.
- An
Impulse Consumer––Oxygen Women are
52% more likely than the U.S. average to say, “If
I really want something, I’ll buy on credit rather
than wait.”
- A
Fun Loving Girl––The Oxygen Woman is
42% more likely than the U.S. average to say, “Having
fun is important in life.”
- Independent––The
Oxygen Woman is 33% more likely than the U.S. average to
buy a brand that reflects her style.
- A
Technology Consumer––Oxygen Women are
53% more likely than the U.S. average to buy new technology
products/services in the next year.
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| What
You Get |
- The
most upscale audience in cable television, according to
both Nielson and MRI data.
- A
creative programming environment that encompasses original
programming, targeted to and for women.
- Viewers
who are hard to reach on other networks: the educated, upscale
professionals that are coveted by advertisers.
- Viewers
who rank #1 among cable viewers in terms of international
travel, being members of frequent flyer programs, and making
decisions about buying imported cars.
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| What's
On |
| Comedy
Celebrity/Talk Sex & Romance Reality Movies·
- Absolutely
Fabulous––Patsy and Edina are back
– in eight brand new, exclusive and original episodes
of the riotously tasteless smash-hit, Ab Fab, produced in
conjunction with the BBC. Yes, sweetie darlings, sin is
in...again!
- Cybill––Cybill
Sheridan has it all: a faltering career, two quirky, headstrong
daughters, an outrageous best friend and two comically clingy
ex-husbands. Insightful and irrepressibly determined, Cybill
takes on life over 40 with sexy, sophisticated humor and
grace.
- A
Different World––It's college life
Cosby-style in this lively, socially responsible spin-off
of one of the most successful sitcoms ever.
- Eavesdropping
With Alan Cumming––Alan Cumming invites
you to eavesdrop on provocative, private conversations with
his superstar pals as they gather to gossip about their
careers, friends and lovers.
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| Who
Advertises |
| Oxygen
is the leader in delivering upscale women audiences and a
quality environment. Here are some of the national advertisers
who value the type of viewers found on Oxygen:
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Appliances
- Entertainment
- Personal
Care
- Automobiles
- Health/Pharmaceuticals
- Credit
Cards
- Packaged
Goods
- Wireless
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