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| The
Top Spot For Kidding Around |
If your business has anything to do with kids and families,
Nickelodeon's rich schedule of original kids programming is
your premiere opportunity. |
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| Who
Watches... |
| Kids,
kids and more kids than you'll find on any other television
network. |
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| What
They Buy... |
Nickelodeon
households purchase more electronic equipment, more kids merchandise
and more household furnishings than the U.S. average.
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| What
You Get... |
- An
audience with buying power when it comes to choosing fast
food, videos and leisure time activities.
- Kids
who influence the purchasing decisions of parents at the
supermarket, shopping mall and department store.
- Your
message surrounded by a variety of innovative, original
kids programming, most of it produced at Nickelodeon Studies
in Orlando, Fl.
- Upper-income,
multi-person viewing households with a high concentration
of children and parents.
- A
network that has won numerous awards and commendations from
groups including the National Education Association and
Action for Children's Television.
- A
way to connect with kids and to have a presence within a
network that helps kids connect with their world through
entertainment.
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| What's
On... |
Nickelodeon
gives advertisers a visible presence within a kid's world -
where kids are the heroes of all the shows. With a popular schedule
of original animation and kid-centric series, Nickelodeon is
the No. 1 television network for kids.
- Animation - The favorite stop on the cable
TV channel selector for kids who love original cartoons,
Nickelodeon is full of creative, vibrant original animated
series. Rich characters populate Rugrats, Hey Arnold, Aaah
Real Monsters! and lots more. New series under development
promise to expand what already is a rich schedule of some
of the most popular cartoon fare anywhere on television.
- Original Series - Again, Nickelodeon leads
the pack when it comes to producing provocative original
series for young viewers of all ages. The settings range
from the surreal suburban surroundings in The Adventures
of Pete and Pete to what has been called a Saturday Night
Live for the junior set, All That. The ghost story anthology
series Are You Afraid of the Dark? and the teen know-it-all
wisdom of Clarissa Explains It All are just a few additional
examples of the broad schedule of original series appearing
on Nickelodeon.
- Specials - Kids get a chance to air their
views and contemplate important questions of the day on
Nick News. The annual Kids Choice Awards is the only awards
program that puts kids in charge, letting them pick their
favorites in the entertainment world.
- Targeted Segments - Nicktoons packages
groundbreaking animation in an accessible program block
for 6-11 year-olds. On Saturday night, the shows that make
up Snick give kids and parents a popular alternative to
other TV fare.
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| Who
Advertises |
A
range of national advertisers that target families with children
make Nickelodeon a continuing part of their marketing plans.
Representative national companies appearing include:
- Burger King
- Lego
- McDonald's
- Gap
- L'Oreal
- Nintendo
- Hershey
- Mars
- Toys-R-Us
- Kellogg's
- Mattel
- Wendy's
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