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| A
Classic Media Strategy |
| Admit
it: You logged a few hours of TV time during your formative
years. So did everybody else. Which is one reason you can find
so many of us reacquainting ourselves with TV's familiar faces
every night on Nick at Nite. It's the place where all the great
stories and memorable characters of television's past rise again.
And with them, a whole generation of upscale adults who gather
to watch their television favorites. So join the crowd. And
make Nick at Nite one of your television favorites, too. |
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| Who
Watches... |
Upscale
adults concentrated among the ages of 18-49, with a median age
of 43.7 and a median annual household income exceeding $40,000.
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| What
They Buy... |
| Nick
at Nite viewers are heavier-than-average consumers of a variety
of clothing, travel, and home furnishing products, plus high-tech
electronics equipment, according to Mediamark Research, Inc.
data compiled by Nick at Nite. |
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| What
You Get... |
- One
of the highest concentrations of adults 18-49 and 25-54
in all of cable television.
- A
safe, wholesome television environment where adults and
kids come together to watch classic TV.
- Consistent
prime time ratings that add value to any cable television
advertising package.
- An
audience with above-average sales potential in several key
advertising categories, including restaurants, computers,
automobiles, sporting goods, and travel.
- A
group of classic TV programs carefully selected to resonate
with people in a unique way.
- An
innovative on-air environment that celebrates the great
stories, memorable characters, and enduring appeal of the
shows appearing on Nick at Nite.
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| What's
On... |
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Bob,
Lucy, Mary, Marcia: Beloved names from television's past live
again on Nick at Nite in episodic series and marathon celebrations
of some of our favorite shows.
- Classic
Sitcoms - Exemplified by shows like I love Lucy,
Nick at Nite features as ongoing lineup reflecting television's
great comedic talents. Selecting carefully from a library
of programming that truly can be judged "classic",
Nick at Nite has assembled a comedy series treasure that
stands the test of time. The Brady Bunch, Happy Days, The
Wonder Years, and Taxi are just a few of Nick at Nite's
weekly program highlights.
- Wholesome
Programming - Every Nick at Nite program meets
the standard for quality, wholesome fare. Nick at Nite's
blend of classics appeals to those who remember original
telecasts fondly, and those who ae enjoying them for the
first time.
- Innovative
Packaging - Nick at Nite adds renewed appeal to
its timeless television lineup with vignettes and on-air
promotions that celebrate yesterday's TV, with a thoroughly
modern attitude.
- Plus
- Strong family appeal through a roster of shows suitable
for all ages. Nick at Nite's programs were and still are
the prime of prime time - programs that the entire family
can enjoy watching together.
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| Who
Advertises |
Nick
at Nite's family orientation is evident in many of the national
advertisers that appear frequently on the network:
- Applebee's
- Best
Buy
- Boston
Market
- Colgate-Palmolive
- Gap
- Hallmark
- Kodak
- McDonald's
- Pizza
Hut
- Procter
& Gamble
- Target
Stores
- Visa
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