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| How
To Amplify Your Message |
| The
world's premiere music and entertainment network, MTV is hard-wired
into the hearts and minds of America's youth. Place your message
here and you gain instant credibility with an active audience
that's got purchase power and influence to spare. With big-name
specials and innovative series programs surrounded by a high-charged,
spontaneous blast of music videos and cool graphics, there's
no other programming environment that so readily weaves your
message into the rhythm of youth. |
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| Who
Watches... |
Teens
and young adults with above-average earnings, active lifestyles
and spending power.
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| What
They Buy... |
| MTV
viewers 18 and older are more likely than the U.S. average to
patronize night clubs, buy home audio equipment, exercise frequently
at health clubs, attend concerts, go to movies and purchase
furniture, according to MTV. |
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| What
You Get... |
- A
target audience that represents 40 percent of all adult
retail spending in the U.S., from 1998 Nielsen data cited
by MTV.
- An
engaged and passionate audience. According to MTV, a Journal
of Advertising Research study showed more than half of MTV
viewers have better commercial recall than older adults.
- An
audience of young, well educated, upscale professionals
who are forming life long buying habits.
- Approximately
80 percent of MTV's prime time viewers are 12-34 years old,
with 61 percent 18-34, according to Nielsen data published
by MTV.
- An
effective way to balance media schedules by adding a young
adult audience.
- A
high-energy mix of music, concerts, news, and specials and
sports.
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| What's
On... |
Energized,
play-it-loud music videos and contemporary programs that examine
and celebrate youth style and culture.
- Music - New and breakthrough music videos
remain a staple of MTV, with hit videos and new productions
appearing daily.
- Video Music Awards - The signature event
program seen around the globe, charged with live performances
that celebrate the best in rock, rap and more.
- Spring Break - Normal MTV programming in
an abnormally raucous setting, combining exclusive live
performances, surprise celebrity appearances and MTV's hottest
programs, taped live from the beaches, clubs, and streets.
- FANatic - Fans are yanked out of their
daily lives to interview their favorite stars from music,
film or TV. MTV arranges the meeting and then lets the fan
go for it.
- Road Rules - Five strangers climb into
a traveling motor home and take off on a cross-country challenge
with little direction and only their wits to guide them.
- House of Style - From the runways of Paris
to the showrooms of Milan to the streets of New York City,
this hip fast-paced magazine series puts viewers behind
the lens and ahead of the trends.
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| Who
Advertises |
Well-known
national advertisers that feature products and services appealing
to young, active viewers. Some representative national sponsors
include:
- General Motors
- MCI WorldCom
- Procter & Gamble
- Gap
- New Line Cinema
- Volkswagen US
- Maybeline
- Nike
- Warner Bros.
- McDonald's
- Pepsi Cola
- Wrigley
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