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| The
Right Site For Your Spot |
MSNBC, around-the-clock news channel from NBC and Microsoft,
combines nationally know journalists and worldwide newsgathering
resources with a whole new realm of communication: the Internet.
Allied with a continually updated World Wide Web site, MSNBC
gives your audience more information and more interactive dimensions
than other television news sources. |
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| Who
Watches... |
An
audience composed of affluent, well-educated viewers who are
more likely than the U.S. average to be between 18 - 34 years
of age.
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| What
You Get... |
- Highly
recognized news personalities including NBC's Tom Brokaw,
Katie Couric, Jane Pauley and more.
- Certainty
that your message appears within a credible editorial environment,
any time of the day.
- A
news audience that indexes higher than the U.S. average
in terms of youth, affluence, education and urban setting.
- Excellent
audience ratings. Of survey respondents, 40 percent rated
MSNBC excellent or very good in terms of in-depth news coverage;
37 percent rated MSNBC excellent of very good at delivering
breaking news stories.
- A
network that's closely aligned with the Internet and is
designed to appeal to a technology savvy audience.
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| What's
On... |
MSNBC
innovative news, talk and information format delivers up-to-the-minute
U.S. and world news enriched with lively discussion, expert
commentary and a highly personalized Internet news link.
- MSNBC Daytime - Exceptional blends of live
breaking news, in depth analysis and reports on major news
events and issues of the day, every morning of the week.
- Time and Again - Popular NBC newscaster
Jane Pauley invites viewers to join her on a walk through
the 20th century drawing on more than six decades of footage
from the NBC News archives.
- InterNight - An hour of thought-provoking
and interactive conversation about issues of the day, showcasing
experts and newsmakers from the worlds of politics, entertainment,
sports and more. Hosted by John Gibson.
- The News with Brian Williams - The NBC
News chief White House correspondent and Emmy Award-winning
journalist anchors MSNBC's prime time news presentation,
with interactive components that invite viewers to participate
by phone, e-mail and over the Internet.
- Hockenberry - Hosted by Peabody Award -winning
NBC correspondent John Hockeberry, who probes familiar themes
from unfamiliar perspectives. Topics range from politics
to pop culture, provocative short films to special guests.
- Equal Time - Both sides of the story are
fairly presented by Oliver North representing the far right
and Cynthia Alksne representing the left. Each show features
the days important issues with lively, fast paced debate.
- Weekend Magazine & Midday Magazine - Hosted
by Stone Phillips, these programs present highlights from
Dateline NBC. Special reports, investigative features and
newsmakers profiles with a roundup of Dateline's weekly
highlights.
- Imus on MSNBC - Radios outrageous host,
captured live weekday mornings.
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| Who
Advertises |
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Allstate
Caldwell Banker
Jaguar
American Airlines
Embassy Suites
MCI Worldcom
Black and Decker
General Mills
Samsonite
Campbell's
IBM
USA Today
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