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| Where
To Find a Woman's Touch |
| On
Lifetime, the demographic is decidedly female. From child rearing
to fitness to lifestyle trends, Lifetime's daytime is packed
with useful television geared to an active audience of women.
Evenings are loaded with well-known series, comedy specials,
feature films and original movies that draw a consistently concentrated
audience of women. |
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| Who
Watches... |
Women
18-49 throughout all dayparts, with the addition of working
women during prime time.
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| What
They Buy... |
| Lifetime
viewers are apt to wheel and deal, with a relatively high level
of purchases and usage of securities, credit cards, and new
automobiles vs. the average U.S. adult woman. |
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| What
You Get... |
- A
focused advantage in reaching female viewers, thanks to
Lifetime's commitment to understanding the viewing needs
of women.
- Targeted
original programming that's strongly identified by women
as a useful source of information.
- The
most consistent, most desirable female demographics vs.
key cable competitors with more than 20 million subscribers
and the highest concentration of women 18 - 49 of all long-form
basic cable networks for total day. (Lifetime, from Nielsen
data, 2000).
- Highly
targeted, added-value sponsorship opportunities.
- Association
with a leading network in providing insight on issues affecting
women and their families, through public outreach and marketing
campaigns.
- The
#1 basic cable network for women in first quarter 2000.
(Source: Nielsen Media Research; Jan 2000)
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| What's
On... |
Lifetime
blends original movies and specials with recognized series programming
and useful lifestyle information,. All designed to provide compelling
programming for women.
- Lifetime Original Movies - Top talent star
in Lifetime-produced dramas and romances, and thrillers.
- Intimate Portrait - Real-life stories and
profiles of the world's most remarkable women, five nights
a week.
- Lifetime Live - A unique daily information
show for women hosted by Deborah Roberts and Dana Reeve.
This magazine style show is designed to help women catch
up with the days news and provide information that enhances
the viewers life.
- Acquired Programming - Award winning programs
like Murphy Brown are part of the extensive library of series
as well as Once and Again and Unsolved Mysteries.
- Our Lifetime Commitment - Acclaimed and
influential programming and public affairs campaigns, including
Every Woman Counts and Breast Cancer Awareness.
- Network Series - Compelling drama, hilarious
comedy, romance and top talent. Seven nights a week, this
distinctive blend of outstanding originals, like Any Day
Now and Beyond Chance make prime time entertaining and sophisticated.
- Lifetime Sports - High-profile leagues,
events and athletes including the WNBA, LPGA, Nike tour
in the fall and the Women's World Cup Soccer Special.
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| Who
Advertises |
Lifetime
national advertisers include known brands and names within many
categories including:
- Apparel
- Cosmetics and Health
- Pet Products
- Automotive
- Entertainment
- Publishing
- Banking/Financial
- Retail
- Communications
- Food
- Travel and Tourism
- Insurance
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