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| An
Opportunity of Historic Scope |
| It's
television devoted to fulfilling America's passion for history.
Through historical documentaries, original features, movies
and mini-series, The History Channel takes you back in time
- but forward in exposure. |
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| Who
Watches... |
| Adults
25-54, Monday through Friday and weekend afternoons/evenings.
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| What
They Buy... |
History
Channel viewers index higher than the average U.S. adult when
it comes to ownership of electronic devices as well as their
own homes.
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| What
You Get... |
- An advertising presence within an environment
full of high-quality original and exclusive programming
designed to entertain, educate, and inform.
- A network that ranks extremely high in
viewer interest among all new cable television networks.
- Sponsor tie-ins that can enhance public
affairs and local awareness advertising.
- Prime local advertising positions at or
near the top and bottom of every hour.
- Low levels of commercial clutter coupled
with a sophisticated, informative program environment.
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| What's
On... |
Original
and exclusive historical documentaries, movies and mini-series
devoted to fulfilling America's passion for history.
- History Alive - Monday through Friday documentaries
including Suicide Missions, Tales of the FBI, and The Big
House.
- Movies in Time - Presented on weekdays,
these historically rooted titles include classics such as
The Jesse Owens Story, and War and Remembrance.
- Year by Year - Documentaries that detail
events, personalities and moods of selected years throughout
history. On weekdays.
- The History Channel Daytime - Ongoing thematic
series and films including titles such as Our Century, The
Real West, and High Points in History.
- The History Channel Series - Tales of the
Gun, Sworn to Secrecy and History Undercover with Arthur
Kent are among the regularly scheduled series.
- 20th Century with Mike Wallace - Mike Wallace
hosts this look at recent historical events with an effective
mix of new and history. Premieres include Iran and Iraq
and The Death of Yugoslavia.
- Modern Marvels - A series that celebrates
the history of interesting things like Mt. Rushmore to U.S.
Mint to Household Wonders. Upcoming programs include Spy
Gadgets, History of Tall Buildings as well as many other
interesting things.
- History Sunday - American Heritage Presents,
Gore Vidal's America's Presidency, and The Kings and Queens
of England.
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| Who
Advertises |
History
Channel national advertisers include categories like automotive,
financial and technology to name a few.
- Acura
- Janus Funds
- State Farm Insurance
- Bridgestone Tires
- Kinkos
- Federal Express
- LensCrafters
- Toshiba
- Gateway 2000
- MCI WorldCom
- True Value Hardware
- Hallmark
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