|
|
| How
To Hit A Home Run |
| From
sewing to mowing Home and Garden is devoted exclusively to the
things that turn a house into a home: building and remodeling,
decorating and design, even crafts and hobbies. And there's
no better place to cultivate a following of devout outdoors
enthusiasts than HGTV, where original programs about gardening
are always part of the landscape. |
| |
| |
| Who
Watches... |
HGTV
delivers consistent adult demographics, with specific programming
blocks and individual shows appealing primarily to adult men
or adult women.
|
| |
| What
They Buy... |
| HGTV
viewers are home and garden enthusiasts who buy household appliances,
remodeling/construction services, lawn and garden equipment,
decorating and interior design products, and crafts/hobby materials.
|
| |
| What
You Get... |
|
An audience of interested homeowners and
home caretakers who want to know about products and services
that can help them.
A concentrated adult demographic. HGTV ranks
among the top three cable TV networks in the percentage of
viewers who are women 25-54 and adults 35-64, according to
an HGTV analysis of 1998 Nielsen Media Research data.
A desirable viewer demographic. According
to data compiled by HGTV from various trade sources, the U.S.
market for building and remodeling, plus related categories
targeted by HGTV is worth more than $535 billion annually.
(Source: US Dept of Commerce)
An easily identified set of target viewers,
accessible by specific program blocks, devoted to subjects
they're interested in learning about.
One of today's fastest growing cable networks,
with 50 million subscribers in less than four years. (source
Nielsen Universe Estimates Dec 1998)
|
| |
| What's
On... |
Practical
information to help people make the best of their lives at home.
Designed to appeal to a broad range of adults and lifestyles,
HGTV features creative ideas, helpful hints and how-to information
on everything from building a porch to landscaping the yard.
- Building & Remodeling - Original programs
devoted to restoring, remodeling and reworking homes. Programs
include This Old House Classics, Fix It Up!, The House Doctor
and many more.
- Decorating & Interior Design - Dressing
up for new looks, from kitchen to bedroom. Programs include
Awesome Interiors, The Furniture Show, Room by Room, and
Kitchen Design.
- Gardening & Landscaping - If it grows,
chances are it finds an audience on HGTV with programs such
as The Gardener's Journal, Winter Gardening, Breaking Ground
and Designers Landscape.
- Crafts & Hobbies - Sewing, quilting and
all crafts in between, these series are tailor-made for
reaching devoted crafts people. They include the Carol Duvall
Show, Sew Perfect, and Simply Quilts.
- Special Interests - From caring for cars
to caring for cats, HGTV covers what matters to people with
a diverse array of interests. Programs include Company of
Animals, Location, Location, Location, The Good Life and
more.
|
| |
| Who
Advertises |
HGTV
is home to numerous home care and related advertisers, plus
a recognizable cadre of consumer brands and upscale product
providers. Among them:
- Ace Hardware
- Eureka
- Peerless Faucet
- AT&T
- Home Depot
- Sears
- Campbell Soup
- Lincoln Mercury
- Walt Disney World
- Ethan Allen
- MCI WorldCom
- Whirpool
|
| |
|
