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| Keep
Pace With The Planet |
| Make
sure your story gets told to the people who count with the fast-paced
news network that travels the world every 30 minutes. They're
the active, demanding individuals who don't always have time
for other television news alternatives. |
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| Who
Watches... |
Educated
adult professionals who can prove elusive to reach via traditional
television advertising vehicles.
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| What
They Buy... |
| Headline
News' viewers demonstrate a keen interest in business and finance,
travel frequently and charge more than average U.S. adults to
credit cards, according to 1998 Mediamark Research, Inc. data
supplied by Headline News. |
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| What
You Get... |
- The
fastest-moving, most visual newscast on television.
- A
vehicle that helps you reach an involved audience throughout
the day.
- Up-to-the-minute
reporting that meets the busy lifestyle needs of an active
audience.
- Highly
desirable demographics - more than 30 percent of Headline
News viewers have a household income of more than $40,000,
plus at least one year of college education, according to
a CNN analysis of Neilsen data.
- A
strong brand association with television news leader CNN.
- A
network designed specifically to meet the busy lifestyle
needs of its active audience with its up-to-the-minute,
concise newswheel.
- A
way to reach business news viewers with live stock market
ticker reports during weekdays.
- Headline
Sports SuperTicker, giving sports enthusiasts up-to-date
scores during weekday evenings and all day on Saturdays
and Sundays.
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| What's
On... |
Headline
News delivers a concise, fast paced newscast that lets people
catch up to the world on their own schedule. Reported and anchored
by seasoned journalists from the CNN family, Headline News gets
it right, and usually gets it first.
- Segmented News Reports - Headline News'
continuously updated, half-hour newscast revolves around
the core segments that air during a constant time period,
enabling viewers to tune in to a predictable schedule whenever
they choose.
- National & International News - Up-to-the-moment
updates of breaking news from the world and U.S. scene.
Televised beginning at the top of the hour through:12 and
at the half-hour through:42.
- Sports - No need to wait for the latest
scores. Headline News updates action from around the league
and around the globe with live reports at :21 and :51 past
every hour.
- Dollars and Sense - In the world of economy,
it never rests. That's why Headline News updates its business
news segment 48 times every day. Plus, continuous ticker
coverage keeps tables on Wall Street throughout the trading
day.
- Life Styles - From trends in living to
celebrities worth watching, continually updated reports
at :24 and :54 every hour.
- Local Edition - Available in selected markets,
it's a locally originated televised news report presenting
news of community interest every half-hour.
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| Who
Advertises |
Headline
News attracts a long list of well-known national companies and
brands from the finance, automotive, food/grocery, electronics
and many more industries. Some examples of common national advertising
categories include:
- Automotive
- Grocery/Food
- Computers/Electronics
- House Equipment/Supplies
- Finance/Banks/Insurance
- Travel/Tourism
- Office Equipment
- Real Estate
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