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Up With An Exclusive Club |
| Nobody
knows golfers like The Golf Channel. It's the only television
network devoted exclusively to satisfying America's love for
the game. Founded by golfing legend Arnold Palmer, The Golf
Channel features tournament coverage, tips and techniques, and
up-to-the-minute golf news. |
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| Who
Watches... |
Professional,
active adults who are typically 35-59 years old, earn more than
$60,000 over year and have a college education.
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| What
They Buy... |
| Golf
Channel viewers rank high as buyers/owners of homes insured
at more than $200,000, home computers, IRA accounts, sport utility
vehicles, credit cards and a variety of home, auto, telecommunication,
travel , and financial products and services. |
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| What
You Get... |
- Highly
educated and affluent viewers in the midst of their income-earning
years.
- Homeowners
with disposable incomes and a very active lifestyle.
- Up-to-the-minute
reporting that meets the busy lifestyle needs of an active
audience.
- An
attractive way to deliver your message with higher frequency
to a sports-enthusiasts audience.
- Association
with top-name professional golfers and golfing experts.
- The
opportunity to advertise on more than 70 events annually,
including the PGA Tour, Senior PGA Tour, LPGA and more.
- Quality
programming produced and guided by credible golf figures
including the channel's co-founder, Arnold Palmer.
- An
upscale audience consisting of homeowners, investors, travelers,
and drivers of sport utility vehicles of luxury imports.
- Well-educated
viewers who typically earn $57,000+ , own a $200,000+ home
and are married with children.
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| What's
On... |
The
Golf Channel's programming highlights include live tournament
coverage of more than 70 events annually, plus golfing instructions
by top pros, live call-in instruction, comprehensive news and
reports on the spot, and more.
- The Golf Channel Academy - Daily instruction
from some of the world's best teaching pros. Top names including
Dave Leadbetter and Dave Peltz offer step-by-step advice
on everything from finding the right set of clubs to reading
greens. The Academy offers start-to-end insight for high
and low handicappers alike.
- Gold Central - Up-to-the -minute golf news
each evening, live from The Golf Channel's studios in Orlando.
The program includes interviews, commentary and highlights
from tours all around the world.
- Golf Talk Live - A weekly call-in show
in a relaxed, conversational setting that lets players and
fans converse one-to-one with legends like Arnold Palmer
and Byron Nelson. Hosted by golf historian and broadcaster
Peter Kessler, Golf Talk Live brings Kessler's insight and
passion for the game to the screen.
- The Golf Channel Academy Live - Twice-a-week
call-in show allowing golf enthusiasts an opportunity to
seek tips and direction from leading teaching pros.
- Tournament Coverage - PGA, LPGA, Senior
PGA, Nike, PGA of America, ANZ of Australia, and PGA European
Tours covered throughout the year.
- The Leaderboard Report - Comprehensive
results of Saturday and Sunday tournament play.
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| Who
Advertises |
The
Golf Channel's roster of leading national advertisers includes
well-known names in golf equipment, sporting goods, automobiles,
financial services and home improvement goods and services:
- American Airlines
- Infiniti
- Rolex
- AT&T
- McDonald's
- Scott Lawn & Garden
- Bugle Boy
- Motorola
- Cadillac
- Nike
- U.S. Postal Services
- Callaway Golf
- Paine Webber
- Xerox
- Gateway
- PING
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