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To Do Your Entertaining |
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The cable TV network that's full of high-profile, highly rated,
highly-entertaining television. FX is the crack of the bat
in tonight's Major League Baseball game, the gritty drama
of NYPD Blue, the other-worldly adventure of The X-Files,
the drama of the hottest zip code in the country, Beverly
Hills 90210, plus, lots of popular originals including Penn
& Tellers Sin City Spectacular, the hit variety show of completely
different variety. FX brings the excitement and entertainment
heritage of FOX Television to your local commercial message.
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| Who
Watches... |
| Men
and women 18-49 - and lots of them. FX consistently places among
top, established cable TV networks in overall ratings among
a key demographic. |
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| What
They Buy... |
| FX
viewers buy more electronics equipment, financial products and
home appliances than the U.S. adult average. They're also more
active politically and attend more live sports events, according
to MRI data provided by FX. |
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| What
You Get... |
- A
powerful prime-time lineup with strong viewership generated
by well-known and proven TV series.
- High-profile
sports programming that adds depth to your sports package.
- Familiar
TV fare with current appeal and pre-sold quality.
- Innovative
original programs that encourage a strong viewer connection.
- Weekly
movies with big-name stars directly from the 20th Century
Fox film studios.
- A
programming environment that's highly appealing to adults
18-49. FX ranks as one of the top 10 cable networks in audience
concentration of this key demographic.
- Acclaimed
live and original; programs that add a unique flavor to
your advertising environment.
- Vigorous
national promotion that brings additional interest and attention
to the FX programming lineup.
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| What's
On... |
The
entertainment heritage of FOX is alive and well on FX, which
combines hit TV shows with live sports and popular original
programs.
- Prime time hits - A nightly lineup of Emmy
and Golden Globe award winning blockbuster programs with
pre-sold popularity, including The X Files, NYPD Blue, M*A*S*H*,
and coming soon Married...with Children, and more.
- Big time sports - Year-round action produced
by FOX Sports includes Major League Baseball, college football,
NASCAR and college basketball, plus spring football from
the NFL's World League.
- From Hollywood - Contemporary features
and countless stars from 20th Century Fox productions, appear
every week on FX. Representative titles include The Full
Monty, Starship Troopers, Independence Day and lots more.
- Innovative originals - FX lineup includes
new original series and high-profile original movies that
fit its daring, distinctive and youthful image. The Dick
and Paula Celebrity Special is FX's first ever animated
comedy series and the unconventional Penn & Teller's Sin
City Spectacular was recently named one of the top shows
of 1998 by the San Francisco Chronicle. They're exclusive
FX productions that add depth and originality to the daily
schedule.
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| Who
Advertises |
FX
national advertisers include category leaders in a broad array
of product and service lines, including:
- Apparel
- Financial Service
- Retail
- Automotive
- Hotels and Resorts
- Soft Drinks
- Camera Home Furnishings
- Travel
- Cosmetics
- Office Products
- Video Games
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