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| Demonstrate
your good taste! |
| When
you advertise with the Food Network, you enjoy the company of
some of the most discerning diners in town. Devoted to attracting
viewers - especially hard-to-reach working women- Food Network
cooks up a nourishing blend of fresh programming blended with
an audience that's got a taste for what you're dishing up.. |
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| Who
Watches |
| Working
women and highly active adults who are discriminating decision
makers represent a substantial percentage of Food Network's
total daily audience. |
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| What
They Buy... |
| Food
Network viewers are heavier-than-average buyers of women's fashion,
household appliances, and home furnishings, among other goods. |
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| What
You Get |
- A fresh opportunity to communicate
with an active, involved, and hard-to-reach audience target:
working women with purchasing power.
- An audience responsible
for much of the budgeting and purchasing of products for
the entire home and family.
- A colorful, full-motion
advertising alternative to newspapers and print vehicles
traditionally devoted to this audience.
- An original programming
environment that brings together a variety of disciplines
important to viewers' daily lives - cooking, dining, news,
talk, and health.
- A proven advertising vehicle
that has been selected by numerous prominent national advertisers
in such categories as automotive, credit cards, insurance,
computers, and financial services.
- Well-known cooking and food
authorities who bring instant recognition to your surrounding
program environment.
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| What's
On |
| The
delicious world of food takes center stage on Food Network.
Programs showcase new recipes, innovative cooking presentation
techniques, the country's finest restaurants, and the world's
top chefs.
- Emeril
Live- Master chef Emeril Lagasse prepares irresistible
recipes with flair and pizzazz for celebrity visitors and
live audiences.
- Good
Eats - Pop culture, comedy, and plain good eating: Host
Alton Brown explores the origins of ingredients, decodes
culinary customs, and presents food equipment trends.
- Iron
Chef - Get ready for the seaweed and giant eels to start
flying as the challenger and the Iron Chef face off in a
frenetic culinary battle against each other.
- Mario
Eats Italy - Mario Batali shows us the food of 'his
Italy' as he travels from north to south, teaching us about
everything from balsmico to bruschetta.
- Naked
Chef - From the producers of Two Fat Ladies comes The
Naked Chef - young, streetwise, and passionate about food,
20 something Jamie Oliver is at the cutting edge of modern
life and modern cooking.
- The
Best of - Jill Corder and Marc Silverstein trek across
the nation in search of the best food, restaurants and trends
in America.
- Wolfgang
Puck - Each appetizing episode brings you closer to
one of the world's greatest chefs, restaurateurs, food entrepreneurs,
and best-selling authors.
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| Who
Advertises |
| Food
Networks culinary delights attract an array of national advertisers
in categories from home product companies to telecommunications.
- AT&T
- Conagra
- Darden Restaurants
- General Electric
- General Motors
- JC Penney
- Johnson & Johnson
- MCI
- Nabisco
- Schering Plough
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