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| Got
Game? |
| More
Sports. More action. The brand strength of ESPN - times two.
Put your advertising message in an arena that delivers youth-oriented
action sports and the X Games, plus a full compliment of more
conventional competition: Major League Baseball, NCAA basketball,
the NHL, college football, tennis, auto racing, women's college
basketball, major league soccer and horse racing. That adds
up to a whopping 4,300 hours of live and original sports programming
each year. |
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| Who
Watches |
More
than a third of ESPN's average audience (12+) belongs to a home
with a household income of $60,000 plus.
|
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| What
They Buy... |
| ESPN
viewers index highly, relative to the national average, for
the purchase or use of products including new import autos,
sport utility vehicles, athletic clothing and equipment, mutual
funds and stock transactions. |
| |
| What
You Get |
- America's
No. 1 source for sports programming. From live game coverage
to nightly sports news, ESPN is the recognized leader.
- More
than 5,100 live and /or original hours of sports programming
a year
- ESPN
ranks #1 in primetime delivery of upper income households.
Nearly nine out of ten homes in the U.S. with annual income
of $75,000 or greater are ESPN subscribers (source: Nielsen,
Keleman, AAA/ANA Television Commercial Monitoring Report)
- The
exclusive home of the popular nightly sports news program,
Sports Center, and the exclusive National Hockey League
and National Football League
- A
presence within a programming resource devoted to airing
the deepest and most diverse coverage of sports, including
65 different categories of sports!
- Local
advertising opportunities within some of the world's most-watched
sports events and coverage including NFL Football, Major
League Baseball, top NCAA action, and more.
|
| |
| What's
On |
| ESPN
surrounds your commercial message with an unmatched lineup
of sports and sports information - more sports content than
you'll find on any other television source.
- ESPN
Sunday Night Football - For more than a decade, the NFL
has been a fixture on ESPN. Acclaimed league-in-review series
such as NFL Prime Time and NFL GameDay, plus Sunday-night
NFL game coverage, give local advertisers a unique opportunity
to be associated with America's favorite professional sport.
- Major
League Baseball - Live coverage of the week's best matchups,
including Sunday night and Wednesday night single games.
Plus Baseball Tonight, the network's daily studio show.
- National
Hockey League - Regular-season games from October through
April, plus lots of playoff action, ending with Stanley
Cup Finals.
- College
Football - Plenty of Saturday action, plus pre- and post-game
features guaranteed thrills from courtside, including ACC,
Big East, Big Twelve, Big Ten Conference USA and women's
games including Women's Final Four Coverage.
- Auto
Racing - 278 hours of motorsports, including CART, NASCAR
and Indy Car racing, plus award-winning support shows.
- SportsCenter
- ESPN's flagship sports news and information program, on-line
24 hours a day, televising 22 live editions each week.
|
| |
| Who
Advertises |
| ESPN's
consistent delivery of sports-enthusiast audience proves attractive
to a range of leading national advertisers. Among representative
companies and brands appearing nationally are:
- Anheuser
Busch
- Ford
- Nike
- AT&T
- Holiday
Inn
- Pennzoil
- Circuit
City
- McDonald's
- Procter
& Gamble
- Coors
- MCI
- Visa
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