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|
| Discovery
Health Channel is Real Life. Medicine. Miracles. |
| Discovery
Health Channel is the network devoted to what matters most -
your Health. We offer programs that people cannot only relate
to, but that they can experience and participate in themselves. |
| |
| Who
Watches |
73%
of Discovery Health Channel’s Adults 18+ Audience are
Women. Discovery Health viewers are more likely than the average
women to:
-
Not Currently Pregnant but Was in the Last 12 Months:
- Use
the Internet to Research Healthcare Info
- Have
Any Kids Under 12
- Have
Any Kids Under 18
Source: MARS 2003 OTC/DTC Study |
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| What
They Buy... |
| Discovery
Health viewers over-index the U.S. population in many key spending
categories: first-class air travel, credit card usage, cell
phone purchases, stock purchases, and online usage, and they
have do more home improvements. |
| |
| What
You Get |
- Discovery
Health Channel ranks among the top 15 television brands
and the top 20 media brands in overall quality.
Source:
EquiTrend, May 2003·
- In
the most recent Beta Research Cable Subscriber Study –
Interest in Emerging/Mid-Size Networks, Discovery Health
Channel ranked #3 in ad-supported cable subscriber interest,
exceeding WE: Women’s Entertainment Network and Oxygen
among others.
Source:
Beta Research Corporation, 2003 Cable Subscriber Study on
Interest and Emerging/Mid-Sized Networks
|
| |
| What's
On |
| Quality
is the watchword for Discovery Health Channel.
- Medical
Breakthroughs: Medical Mysteries, Health Showcase,
Lifeline, The Critical Hour, 21st Century Medicine, and
Discovery Health Weekend.
- Personal
Health: Buff Brides, Sex Appeal, Plastic Surgery:
Before and After, and Berman and Berman.
- Babies/Family:
Then Came Baby, Make Room for Baby, Amazing Baby Videos,
Babies: Special Delivery.
|
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| Who
Advertises |
- ABBOTT
LABORATORIES
- CLOROX
KIMBERLY-CLARK PURDUE PHARMA· AMERICAN PLASTICS
- COCA-COLA
- MCI
WORLDCOM
- REVLON
- AMERIFIT
- AVON
DANNON NESTLE SCHERING-PLOUGH CORP.
- BAYER
CORPORATION
- DEY
PHARMACEUTICALS
- PEPSICO
INC.
- BURLINGTON
COAT FACTORY
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