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| Expand
Your Universe! |
Where else can you cavort with roaming wildebeest or spend quality
time with brilliant botanists? Advertising on Discovery Channel
allows you to deliver your message to an engaged and upscale
adult audience whose taste for quality is unquestionable. |
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| Who
Watches |
Adults
with a median age of 43.4 and median household income of $44,447,
according to 1998 Nielsen Media Research, data publish by Discovery
Channel.
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| What
They Buy... |
| Discovery
Channel viewers are more likely than the average U.S. adult
to hold a college degree, own and trade securities, travel within
and outside the U.S., and participate in outdoor sporting and
recreational activities. |
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| What
You Get |
- An
audience composed primarily of upscale, educated adults.
Discovery possesses one of the highest concentrations of
men among all cable networks during prime time.
- A
strong female demographic skew during Discovery's daytime
schedule
- Assurance
that your message is placed within a quality programming
environment associated with nature, science, history, and
other non-fiction topics.
- One
ot the most highly regarded overall media brands, according
to a 1997 Total Research national media survey.
- A
programming schedule that draws viewers into a living connection
with a vibrant, diverse and intriguing world.
- Ongoing
national promotion through television, retail and advertising
venues.
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| What's
On |
| Original,
non-fiction documentaries that focus on the awe and wonder
of the world, from insects to space, from animals to invention,
and everything in-between.
- Nature
and Environment - Regular series that take viewers on astonishing
journeys from safari to the Himalayas.
- Human
adventure - Treasure hunters, shipwreck searchers, and other
fascinating individuals who devote their lives to exploration.
- Science
and Technology - Invention and inventors, the magic behind
movie effects, and awe-inspiring technologies that affect
our world.
- History
- Penetrating series that examine cultures, events and people
who have shaped our world.
- People
and Places - Views and vistas of the world as seen through
the eyes of individuals who are relentlessly interesting
and unfailingly curious.
- Documentary
Specials - Original, non-fiction specials that draw large
audiences and are highly promoted. Specials include Shark
Week, Discovery's annual and highly rated homage to the
grand ocean creatures.
- Daytime
Series - House and home prevail on Interior Motives and
Home Matters, while appetizing menus carry the day on Great
Chefs.
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| Who
Advertises |
| Discovery
Channel's consistent delivery of adult women during daytime
and adult men during prime time is reflected in the broad
range of national advertising categories represented on the
network:
- Acura
- Home
Depot
- Phillip
Morris
- AT
& T
- Johnson
& Johnson
- Royal
Caribbean
- Campbell's
- Kodak
- Wal-Mart
- Gateway
2000
- Master
Card
- Xerox
Corporation
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