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| Where
to state your case... |
There
is no better forum for presenting your story. Because there's
no place where the audience is quite so involved. Court TV presents
riveting coverage of the U.S. judicial system in an unadorned
style that's often more dramatic than anything on television.
With fascinating, you-are-there coverage of major trials plus
otherwise-overlooked cases, Court TV attracts desirable viewers
and holds them to the set. It's fresh, original programming
and its appeal to affluent adults make it an ideal place to
announce a sale, promote a service, or, of course, float a trial
offer. Sidebar anyone? |
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| Who
Watches |
| Educated
adults with above-average income, Court TV draws a high concentration
of adults 18-49 and adults 25-54, with 41 persent of viewers
earning household income of more than $50,000 annually. |
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| What
They Buy... |
| Court
TV viewers are higher-than average consumers of personal care
products, luxury autos, video equipment and insurance products.
They also are more likely to enjoy restaurants, film and live
theater, according to Court TV research. |
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| What
You Get |
- An
original programming format that assures you'll be part
of a fresh schedule, any time of the day.
- Extremely
high levels of interest in your market when stories and
trials with a local tie appear on Court TV.
- A
position within a valuable public service resource that
gives audiences a rare and unfiltered view of the U.S. judicial
system.
- Access
to higher-income viewers who are more likely than the average
U.S. adult to reside in households with $48,000-plus in
annual income.
- High
levels of viewer attention and loyalty, reflecting the captivating
nature of Court TV's coverage.
- A
presence within a network devoted to offering an antidote
to violence in the form of real-world coverage of the justice
system.
- A
core audience of adults with relatively high propensity
to purchase new cars, travel and tourism services, and audio/video
equipment. Court TV viewers also rank high in patronage
of theaters and restaurants.
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| What's
On |
Court
TV takes viewers inside courtrooms around the country and around
the world with most trials aired gavel-to-gavel to provide viewers
with far more understanding than the typical television sound
bite can offer.
- Live
Trial Coverage - America's
most important, dramatic trials, live as they happen. From
high profile cases to street crime to First Amendment conflicts,
Court TV delivers an impartial, on-the-spot view of America's
court system at work.
- Teen
Court TV - "Justice Factory" takes teen audiences
on a fast-paced tour of the justice system. "What's
the Verdict" recaps and analyzes real trials from a
youth perspective. The issue-oriented "Your Turn"
teams a panel of young people with experts and sa studio
audience.
- Prime
Time - "Prime Time Justice" delivers a live
wrap-up of the day's events in America's courts. "Trial
Story" condenses Court TV's most dramatic cases into
one hour summaries. Other popular series include "Cochran
& Grace," which considers top legal stories and
their social and political implications, "Supreme Court
Watch," "Miller's Law," hosted by Havard
Law Professor Arthur Miller, and "Washington Watch,"
covering legal news and judicial issues from the nation's
capital.
- Short
Form - "Justice Today" provides news updates
and previews of the day's upcoming legal events. "Daily
Docket," on weekday mornings, covers the day's schedule
of trials. "Newsbreak" delivers breaking judicial
news, seven days a week. "Open Line" is Court
TV's live Call-in show, giving viewers an opportunity to
raise questions and voice their opinions
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| Who
Advertises |
| A
broad array of leading companies in categories that reflect
Court Tv's upscale adult audience. Among national advertising
categories typically represented within the Court TV schedule
are:
- American
Express
- Bayer
Corporation
- CompuServe
- Columbia
House
- Doubleday
- Embassy
Suites
- Mr.
Coffee
- Nabisco
- Pontiac
- Reader's
Digest
- Sprint
- Tropicana
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