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| Get
Some Serious Results |
A duck walks into this bar, see, and... no, wait a minute. This
is serious stuff. Because the cable TV network devoted to comedy
is anything but laughable when it comes to reaching who you
want to reach. Not only are these adult viewers upscale, they're
usually uplifted. |
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| Who
Watches... |
Adults,
adults and more adults! Comedy Central captures a core viewership
of 18 - 49 years old, with high concentrations in key age subsets
within that range.
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| What
They Buy... |
| Comedy
Central viewers exhibit lots of buying power, outpacing the
national average for automobiles, fine jewelry, computer products,
entertainment venues and home furnishings, according to 1998
MRI statistics by Comedy Central. |
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| What
You Get... |
- Effective
targeting and delivery of key adult demographics.
- A
core viewership of adults 18-49, with some cable TV's highest
concentrations of viewers 18-34, 18-49, 25-49 and 25-54.
- An
extremely high concentration of high-income viewers and
college-educated viewers.
- Active
and heavy consumers with competitively high product and
service purchasing indices.
- An
exciting blend of original programs such as The Daily Show
with Jon Stewart, South Park and Win Ben Stein's Money.
Plus the well-known acquired series Saturday Night Live.
- An
original and innovative programming environment that brings
a differentiated attitude and feel to your media schedule.
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| What's
On... |
It's
all comedy, all the time. Comedy Central's blend of original
programs, clever sitcoms and special specials is innovative,
irreverent, and always good for laughs.
- Original Programs - The list is long, starting
with The Man Show an eclectic view of the male outlook on
life. The Daily Show with Jon Stewart is Comedy Central's
nightly half hour devoted to a look at news, pop culture,
politics and more. In a strangely unique twist on the game
show, funnyman Mark Curry hosts Don't Forget Your Toothbrush,
where the studio audience arrives suitcase in hand, anticipating
a possible exotic (or not) excursion. In the animated category,
CableAce Winner South Park features four adventurous youngsters
who contact aliens, battle mad scientists and suffer the
standard indignities of third grade.
- Acquired Series - From Britain's smash
series Absolutely Fabulous, to the acerbic and animated
The Critic, Comedy Central delivers an eclectic and entertaining
mix proven to evoke laughter on TV screens across the land.
Additional comedy favorite including The Kids in the Hall,
Saturday Night Live and Soap, among others, round out the
acquired series roster.
- Specials and Movies - The spotlight shines
on promising new comics in Premium Blend, Pulp Comics and
other Comedy Central specials. Plus, Comedy Central brings
more smiles to the screen with carefully-culled and comedy-rich
feature films destined to entertain.
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| Who
Advertises |
Comedy
Central's roster of leading national advertisers includes known
brands and names within the food, electronics, automotive, technology
and home products categories, to name just a few
- Anheuser Busch
- Discover Card
- Nike
- Amazon.com
- Federal Express
- Pep Boys
- Claritan
- Ford
- Sony
- De Beers
- Kodak
- 1-800-Collect
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