|
|
|
|
| Where
Better To Tell Your Story! |
| When
it comes to program environment, no other channel offers the
editorial integrity and credibility-boosting surroundings of
CNN. Reaching light TV viewers and an affluent, informed audience,
CNN is an institutional fixture among television channels. |
| |
| Who
Watches |
Adults
with above-average income and education levels, who are often
light viewers of network television, and are apt to hold professional/managerial
positions.
|
| |
| What
They Buy... |
| CNN
viewers are more likely than average U.S. adults to read business
periodicals, belong to country clubs, own luxury cars, spend
more than $2,000 annually on domestic vacations, and own home
computers, according to CNN. |
| |
| What
You Get |
- The
network of record for breaking news - the place viewers
go to find the most comprehensive, up-to-date breaking news
coverage.
- Viewers
who are otherwise hard-to-reach on prime time network television.
- A
strong counter-programming alternative to weekend network
television.
- In-depth
news coverage and fast reaction to sudden events, with live
coverage extending as long as a story warrants.
- Financial,
sports and news updates on the hour, with extended regular
news programs on weekends.
- An
attractive, influential audience with buying power.
- 24
hours a day of high quality original programming.
- Special
business, sports and living/lifestyles coverage that provides
demographic targeting opportunities.
|
| |
| What's
On |
| Breaking
news coverage from around the globe, plus regular news features
and timely analysis of current events.
- Business
day - A preview of the day's business news, from 6-7 a.m.
ET.
- The
World Today - CNN's evening newscast provide coverage of
the day's top stories.
- Moneyline
News Hour With Lou Dobs - A comprehensive look at the day's
world and business news.
- Larry
King Live - Newsmaker and celebrity interviews with the
king of talk.
- Sports
Tonight - A live, in depth report of the day's sport news,
simulcast with CNN/SI.
- Inside
Politics - An insider's look at the day's political events
that shape our lives.
- ShowBiz
Today - CNN's live entertainment news show, every weekday
afternoon.
- CNN
& Company - A sharp, fast-paced debate with policy experts.
- Newstand
- CNN teams up with popular magazines like Time, Fortune,
Entertainment Weekly, and People for hour long coverage
of people and events of the week.
|
| |
| Who
Advertises |
| CNN
attracts an impressive array of recognizable national advertisers
from a wide range of categories that include:
- Apparel/Fashion
- Corporate
- Office
Products
- Automotive
- Durable
Goods
- Personal
Care
- Banking/Financial
- Electronics
- Real
Estate
- Computers
- Insurance
- Travel
|
|
|
|
|
