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| How
To Succeed In Business! |
| As
the leader in business news worldwide, CNBC provides nearly
15 hours of live, comprehensive news and financial analysis
daily. A joint service from NBC and Dow Jones, CNBC delivers
a nightly schedule of news, interviews and talk programs hosted
by respected journalists. |
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| Who
Watches |
Adult
professionals, 25-54, with above-average income and education
levels.
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| What
They Buy... |
| Relative
to the U.S. average, CNBC viewers are 33 percent more likely
to own an import car, 58 percent more likely to have internet
access from home and 44 percent more likely to own stocks. |
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| What
You Get |
- The
name recognized as television's No. 1 source for business
and financial news.
- A
high concentration of upscale adult viewers.
- An
interactive program format that involves viewers through
phone, fax and on-line communication with program hosts.
- A
positive program environment based on in-depth business
coverage, thought-provoking programs and intelligent, lively
conversation.
- An
all-star line-up of talent that surrounds your message with
nationally recognized figures.
- Credibility
for your message produced by an unparalleled team of business
experts, correspondents, analysts and guest commentators.
- A
cable television network that consistently ranks high in
audience concentration of viewers with $60,000-plus in annual
household income, with a college education.
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| What's
On |
| A
unique mix of business all day and talk all night, yielding
an essential source of information for adult professionals.
- Rivera
Live - The show of record on justice. An attorney by training,
Geraldo Rivera fires questions that get people to tell the
truth.
- CNBC
Squawk Box - A fast-paced "pre-game" financial news program
hosted by Mark Haines. CNBC's squawk Box takes viewers live
inside the trading rooms of major investment banks.
- The
Edge - Hosted by Bill Griffeth, The Edge gives investors
the competitive edge on tomorrow's trading day by looking
at today's news and tracking emerging trends.
- Business
Center - Offering a direct line to Wall Street, Business
Center takes a hard look at the day's winners and losers,
movers and shakers, and how it affects investors' portfolios.
- Upfront
Tonight- Leading investigative journalist Diane Dimond and
Geraldo Rivera kick off the prime time line-up with nightly
investigative reports and in-depth interviews.
- Hardball
with Chris Matthews - Author and journalist Chris Matthews
interviews key figures from the business, political and
media arenas, and pulls no punches as he gets behind the
headlines.
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| Who
Advertises |
| Leading
national advertisers appearing on CNBC represent a cross-section
of major consumer and financial market companies. Representative
advertisers include:
- Acura
- H&R
Block
- Mailboxes
Etc.
- Allstate
Insurance
- Jaguar
- Panasonic
- Canon
USA
- Kinko's
- Volvo
- Embassy
Suites
- Lexus
- Xerox
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