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| Get
In Step With The Times! |
| It's
the stuff Saturday nights are made of: heel-clicking, toe-tapping,
red-hot country music. And the fans just love it. Especially
if they happen to be young women. Because CMT consistently boasts
one of the highest concentrations of young female demographics
in all of cable television. |
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| Who
Watches |
The
typical CMT viewer is 41 years old, works full-time, earns an
annual income of $43,034, is married, owns a home and has 1.9
children (one under age six) and lives in non-MSA (source: MRI,
Doublebase, 1998) .
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| What
They Buy... |
CMT
viewers spend more on entertainment and outdoors products than
the average U.S. adult. They also are more apt to own pets and
kids products.
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| What
You Get |
- Participation
in a music genre that has stormed the country, becoming
the hottest-selling music type and the most-listened to
radio format.
- A
network that consistently ranks among cable television's
leaders in audience concentration of women 18 - 34 and 18
- 49.
- An
extremely loyal audience: according to a Neilsen analysis,
viewers who tune into CMT are exclusive - they don't watch
MTV or VH1.
- An
up-to-date music programming environment, programmed with
a playlist that's constantly refreshed to feature new releases.
- A
larger-than-average viewing household. Typical CMT viewers
have an average of two children and own their own home.
- An
advertising venue favored by national sponsors from a variety
of categories, including apparel, automotive, confections,
movies, soft drinks, travel, health/beauty, pharmaceutical,
music and home improvement.
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| What's
On |
| CMT
is the only all-video, country music television network, featuring
24 hours a day of top country hits and hot new music, targeted
to young country fans and uninterrupted by on-air veejays.
- Non-stop
Country - Continuous country music videos including a "Hot
Shot" video at the top of every hour and a "Rising Star"
video every half-hour.
- Big
Ticket - One hour of chart topping videos by the biggest
stars in country music.
- Request
Line - An interactive weekly program which allows CMT viewers
to request their favorite videos by calling in or the CMT
website.
- Delivery
Room - A weekly program showcase of all-new videos added
to the CMT playlist for the week . Many are world-premieres.
- Top
-12 Countdown - The 12 most popular country videos of the
week.
- Jammin'
Country - One hour of rockin' country videos featuring progressive
country artists and country-influenced pop artists.
- Signature
Series - Classic videos that helped launch the careers of
today's top artists in the field.
- CMT
Showcase - A 30-minute special showcasing the artist of
the month.
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| Who
Advertises |
| CMT
viewers spend more on entertainment and outdoors products
than the averages U.S. adult. They are more apt to own pets
and kids products.
- Amoco
- Geico
- Radio
Shack
- Bausch
& Lomb Inc.
- L'Oreal
- Ralston
Purina Co.
- Bristol
Myers
- J.C.
Penney
- Wal-Mart
- Coca
Cola
- McDonalds
- Wendy's
Int'l Inc.
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