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| Step
into the scene... |
It's
hot music. Hip videos. Hilarious sitcoms. It's tonight's news.
Today's jazz. It's the blend of music, entertainment, sports,
and public affairs that consistently draws a fresh, young audience
- including one of cable TV's highest concentrations of women
viewers 18-34. From the top of the news to the top of the charts,
BET provides a platform for quality television highlighting
African-American culture. Packaged with related sports, news,
music and teens' programs, BET makes for lots of favorable impressions
with an active, targeted audience.
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| Who
Watches |
| Men
and women with higher-than-average household income, professional
job status and education levels. |
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| What
They Buy... |
| BET
viewers spend more heavily on clothing, athletic shoes and electronics
equipment relative to the U.S. average. |
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| What
You Get |
- A
high concentration of affluent viewers 18-34, teen viewers
12-17 and one of cable's highest concentration of women
viewers.
- Broad
demographic groups with a range of diverse interests, backgrounds,
and television programming preferences.
- A
dynamic advertising environment for advertisiers looking
to expand their reach of teens, children, and women.
- Increased
audience reach when packaged with other cable networks that
offer sports, news and information, music, comedy, and teen
oriented programming.
- Contemporary,
trend-setting music videos that offer a popular alternative
to other music-based programming channels.
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| What's
On |
Blending
music, entertainment programs, news and public affairs, BET
is the nation's only television network expressly devoted to
African-American culture.
- Music
- BET
culls the best in jazz, rythm & blues and dance music
to develop unique music and visual presentation. There's
gospel at its best on Bobby Jones Gospel and Video
Gospel; jazz and rythm and blues on Jazz Central;
interactive videos with Videolink and taste of BET
on Jazz programming featured in the late night programming
block.
- Talk
Shows and Interviews - BET takes viewers into the new
millenium with Live from LA., an urban late night
variety show with an edge, high profile celebrities, sketch
comedy and a lice studio audience. BET Tonight puts
the news in talk with nightly news coverage from an African-American
perspective and viewers can interact with open phone lines
every night.
- Health
and News- BET brings tha latest in health and nutrition
from some of the most accomplished and well known health
professionals on Heart and Soul. Lead Story puts
a panel of noted African American journalists together to
discuss, analyze, and sometimes forecast the outsome of
the week's top news events and cativities.
- Teen
Programs - Teen Summit continues to be an award-winning
live/talk performance show focusing on young people and
their perspectives on issues, values and lifestyles.
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| Who
Advertises |
- AT&T
- Coca-Cola,
USA
- E.B.
World.com
- General
Motors
- Heineken
- Johnson
& Johnson
- Nike,
Inc.
- Paramount
Pictures
- Sony
Music
- Sprint
- Visa
USA
- Wendy's
Restaurants
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