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| Follow
Your Media Instincts! |
Place your message here and you'll be right at home with frolicking,
furry creatures and the families who love to watch them. They're
pet lovers. They're nature enthusiasts. They're moms and dads
and kids. And they know when they turn to Animal Planet they'll
come face-to-face with the most fascinating creatures on earth.
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| Who
Watches |
Families
and parents with a high degree of interest in nature and documentary
programming. Adults in households with children watch more nature
documentaries than any other type of documentary programs such
as personalities/biographies and history.
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| What
You Get |
- A
consistent source of informative family entertainment based
on the fascinating animal kingdom.
- High-quality
programming produced by the same company that programs Discovery
Channel.
- A
selection of programs devoted to wildlife, pets, adventure
series and more.
- Access
to an enthusiastic audience of animal lovers, pet owners
and nature enthusiasts who turn to Animal Planet knowing
exactly what type of programming they'll find.
- An
excellent resource for extending the reach and frequency
of your advertising campaign, especially if you're targeting
homes with families.
- A
link to one of America's favorite passions. According to
the American Zoo & Aquarium Association, more people visit
zoos and aquariums than attend professional basketball,
baseball, football, and hockey games, combined.
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| What's
On |
| It's
24 hours a day of series, specials and other fare devoted to
a wide variety of animals from across the globe. Animal Planet
delivers non-stop family entertainment for animal lovers of
all ages. Your message appears within an entertaining variety
of programming formats, including amazing real-world dramas,
world-class documentaries, pampering pet care and cool kids'
shows that viewers can't get enough of.
Kids Programming
- Acorn: The Nature Nut - Singer/scientist
John Acorn takes kids and their parents along to view -
and sing about - everything that creeps, crawls, flies,
walks, or jumps.
- Animal Planet ZooVenture - This show invites
kids 11-13 to compete as junior zookeepers in a series of
fun games and contests.
Family Programming
- Crocodile Hunter - As Steve Erwin sets
out to rescue and protect the diverse creatures of the Australian
outback, viewers witness remarkable face-to-face encounters
with crocodiles.
- Breed: All About It - Through interviews
with owners, trainers, judges, breeders and veterinarians,
this program explores the world of big-time show dog competition.
- Emergency Vets - Experience the stories
of animals and their owners in emergency situations where
veterinarians heal both pets and humans in crisis.
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| Who
Advertises |
Representative
advertisers include:
- American Honda Motor
- Hershey
- Microsoft
- Best Buy
- Johnson & Johnson
- Prudential
- Best Buy
- Iams
- National Car Rental
- Exxon
- Land's End
- Sony Pictures
- Frito - Lay
- MasterCard
- VISA
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