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| AMC
is "TV for Movie People" |
| AMC
is a 24-hour, movie-based network dedicated to the American
movie fan. The network, which reaches over 85,000,000 homes,
offers a comprehensive library of popular movies and an increasingly
visible, critically-acclaimed, slate of original programming
that is a diverse, movie-based mix of original series, documentaries
and specials. Over the past three years AMC had garnered many
of the industry’s highest honors, including eight Emmy
awards. AMC is “TV for Movie People.” |
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| Who
Watches |
American
Movie Classics attracts upscale, professional, educated viewers
who are more than twice as likely to hold post-graduate degrees
than the U.S. average and more likely to have annual incomes
of $75,000+.
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| What
They Buy... |
Words
or phrases that very much/somewhat describe AMC viewers:
- Entertaining
96%
- High
Quality 92%
- Family-Oriented
91%
- Fun
91%
- Distinctive
86%
- Valuable
79%
Source:
Beta Research, Brand Identity Study, March 2003 |
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| What
You Get |
- The
most upscale audience in cable television, according to
both Nielson and MRI data.
- A
creative programming environment that encompasses top films,
original programming, and arts programming.
- Viewers
who are hard to reach on other networks: the educated, upscale
professionals that are coveted by advertisers.
- Viewers
who rank #1 among cable viewers in terms of international
travel, being members of frequent flyer programs, and making
decisions about buying imported cars.
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| What's
On |
| Quality
is the watchword for all AMC programming. Look for the best
in major motion pictures, independent films, original programming
and the performing arts.
- Sunday
Night Movie Event The best movies, the biggest
stars...an event every week on AMC! Movies include: Beverly
Hills Cop, Scent of a Woman, The Money Pit, Fabulous Baker
Boys and Willy Wonka and the Chocolate Factory.
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Fear Friday/Friday Night Feature If its
fear that thrills you, AMC’s Fear Friday will scare
viewers into the wee hours of the morning with movies like:
The Omen, Kiss of the Vampire and Dressed to Kill.
- The
AMC Project AMC’s monthly documentary series
is part of AMC’s commitment to bring a fresh voice
and point of view to its viewers. The new monthly documentary
series takes an in-depth look into Hollywood’s evolving
culture, creativity and business.
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