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| How
to Spend Quality Time |
| A&E's
schedule is rich with entertainment and wit, plus healthy pinches
of drama and documentary. It's an unusually original collection
that's tailor-made for discerning viewers with above-average
affluence. |
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| Who
Watches... |
| Affluent,
discriminating adults who are among the hardest-to-reach and
most desirable viewers in television. |
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| What
They Buy... |
| A&E
viewers rank high in product usage indexes for big-ticket household
furnishings, home computers, travel, financial planning/money
management services, and homes valued at more than $200,000. |
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| What
You Get... |
- Highly
distinctive, quality entertainment featuring the original
series Biography plus mysteries and specials.
- Some
of the best demographics in television.
- A
higher concentration of affluent/managerial adults than
local newspapers, radio and broadcast news deliver.
- An
effective way to extend the reach of your schedule toward
hard-to-reach, light network TV viewers.
- One
of cable TV's highest-ranking networks for a variety of
upscale product usage profiles.
- A
presence within a network that has won an impressive number
of awards for excellence in cable programming.
- Effective
national promotion that drive viewer attention and loyalty.
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| What's
On... |
A
rich schedule of original programs, exclusive series, popular
movies and distinctive documentaries nestles your commercial
message in a program environment as desirable as the audience
that watches it.
- A&E
Biography - A&E's popular and prominent documentary series
delivers consistently compelling profiles of the personalities
who have shaped our world - from political leaders to pop
culture icons.
- A&E
Mysteries - Whodunits and ancient puzzles alike. Programs
include Hercule Poirot, Sherlock Holmes and the A&E Mystery
Movie series.
- A&E
Specials - Intelligent exploration, dazzling entertainers
and compelling original productions.
- A&E
Literary Collection - Quality productions of the classis,
including Horatio Hornblower, Vanity Fair and The Scarlet
Pimpernel.
- A&E
Weekend - Biography Saturday, America's Castles and The
Love Chronicales are just a sampling of the weekend program
schedule.
- A&E
Program Highlights - House Beautiful, which incorporates
celebrity lifestyles with tours of the most elegant home,
Northern Exposure and Law and Order are among the highlights
of carefully tailored schedule that appeals to adults.
- A&E
Documentary Features - Popular programs include Investigative
Reports, an inside look at the stories behind the stories,
The Unexplained, and documentary specials that look at interesting
topics in detail.
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| Who
Advertises |
Reflecting
A&E's proven ability to attract upscale adult viewers, national
advertisers on the network reflect a broad array of premium
automotive, entertainment, travel and home products companies.
Some examples include:
- AT&T
- Lexus
- Paramount
- American
Express
- MCI
WorldCom
- Sony
- Bristol-Meyers
- Merrill
Lynch
- State
Farm
- Dodge
- Microsoft
- True
Value Hardware
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