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Zip Codes Covered Cable Penetration
33523, 33525, 33540, 33541,
66.8%

 
33542, 33543, 33544, 33549,    
33556, 33558, 33559, 33576,  
33597, 34610, 34637, 34638,    
34638, 34639, 34652, 34653,    
34654, 34655, 34667, 34668,    
34669, 34690, 34691,      
Age Breakdown
14.0% HH Kids 2-11
10.0% HH Kids 12 -17 yrs
51.4% 18-49 Yrs
49.1% 25-54 Yrs
50.6% 35.64 Yrs
48.6% 50+
   
Gender
48.8% Male
51.2% Female
   
Household Makeup
30.7% One + Child in Home
10.0% One + Teen in Home
22.3% Single
57.4% Married
9.9% Divorced
   
Ethnicity
90.2% White
3.9% Black
10.7% Hispanic
   
Income
40.5% $50,000+
21.2% $75,000+
11.3% $100,000+
   
Education
34.7% High School Grad
21.5% Some College
15.2% College Grad
   
Occupation
18.2% Professional/Managerial
5.9% Sales
7.5% Administrative Support
   
Housing/Home Ownership
84.0% Owners
14.0% Renters
1.4% Expect to Buy 1st Home
2.0% Expect to Change Homes
   
Household Investments
10.0% Gov't/City Savings Bonds
19.6% Mutual Funds
10.4% Stocks
4.2% Second Home/Real Estate
   
Services Used
2.8% Accounting.
1.3% Chiropractors
4.9% Dentists
2.1% Optometrists/Opticians
3.4% Physicians/Surgeons
3.5% Veterinarians
   
Plan To Purchase
2.8% Refinance Home
8.3% Major Home Improvement
12.7% Home Remodeling
13.9% Computer
4.1% Cell/Wireless Phone
2.6% Television set
2.2% Large Appliance
1.0% Burglar/Security System
3.0% Furniture
3.3% Mattress
4.1% Lawn Care/Maintenance
21.4% Auto Aftermarket
41.7% New Vehicle Purchase
37.0% Used Vehicle PUrchase
15.5% Domestic Vehicle
6.1% Japanese Asian Vehicle
18.7% Undecided-Domestic/Foreign
   
SOURCE:Nov '06 CPR Report & Simmons Local for Tampa-St. Pete, Spring 2006 Data for Bright House East/West Pasco Zip Codes
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