|
|
|
|
| Zip
Codes Covered |
|
| 33597 |
34601 |
34602 |
34604 |
34606 |
| 34607 |
34608 |
34609 |
34613 |
34614 |
| |
|
|
|
|
| Cable
Penetration |
| 72.5% |
|
| Age
Breakdown |
| 12.1% |
HH
Kids 2-11 |
| 10.3% |
HH
Kids 12 -17 yrs |
| 42.6% |
18-49
Yrs |
| 41.6% |
25-54
Yrs |
| 46.2% |
35.64
Yrs |
| 57.4% |
50+ |
| |
|
| Gender |
| 51.4% |
Male |
| 48.6% |
Female |
| |
|
| Household
Makeup |
| 30.3% |
One + Child in Home |
| 10.3% |
One
+ Teen in Home |
| 22.0% |
Single |
| 57.6% |
Married |
| 9.7% |
Divorced |
| |
|
| Ethnicity |
| 85.7% |
White |
| 5.1%
|
Black |
| 19.2% |
Hispanic |
| |
|
| Income |
| 33.9% |
$50,000+ |
| 13.9% |
$75,000+ |
| 6.6% |
$100,000+ |
| |
|
| Education |
| 34.4% |
High
School Grad |
| 20.6% |
Some
College |
| 11.3% |
College
Grad |
| |
|
| Occupation |
| 13.5% |
Professional/Managerial |
| 3.6% |
Sales |
| 5.0% |
Administrative
Support |
| |
|
| Housing/Home
Ownership |
| 84.3% |
Owners |
| 13.9% |
Renters |
| 1.7% |
Expect
to Buy 1st Home |
| 2.0% |
Expect
to Change Homes |
| |
|
| Household
Investments |
| 12.7% |
Gov't/City
Savings Bonds |
| 20.6% |
Mutual
Funds |
| 10.4% |
Stocks |
| 6.1% |
Second
Home/Real Estate |
| |
|
| Services
Used |
| 3.6% |
| | | |
